Brand culture

Brand Vision: A Pair of Shoes · Changing the World

Brand mission: May the world be healthier and health simpler

Core values: Love for health and reputation

Brand slogan: Health requires charging, wear enough to keep fit

Brand meaning

Zuxing Jian, named after the Qiangua in the Book of Changes, means that "the heavens are strong, and a gentleman strives for self-improvement." It implies that a gentleman is as strong in handling things as the heavens, striving for self-improvement, perseverance, and striving for excellence.